Elastra is a company with a neat kind of Cloud-based middleware. The GoogleGazer expects we'll see more of them, and more like them. Founded by serial entrepreneur Kirill Sheynkman, who successfully sold companies to IBM and to BEA. Elastra is funded by Hummer Winblad Venture Partners, an experienced VC who invests almost exclusively in software and middleware, and lately has been investing heavily in Software As A Service (SAAS) and in Cloud Computing. John Hummer sits on their board.
Elastra aims to help you easily overcome the challenges of scalability in the Cloud, by making it seem almost transparent to you. Their "White Paper" is a good read, and discusses the problems of scaling as well as Elastra's solutions.The following two pictures, taken from Elastra's website summarize what they accomplish.
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Elastra provides:
Industry-standard database and application infrastructure in the Cloud that is:
- Easily architected, configured and deployed in a complete, clustered, run-time environment
- Elastically scaled with automated system monitoring and management
- Priced pay-for-use
- Delivered on-demand
Right now, Elastra runs on Amazon's infrastructure, Amazon Elastic Compute Cloud, which provides scalability within minutes on a pay-as-you-go basis, as well as its Amazon Simple Storage Service. It would not surprise the GoogleGazer to see Elastra support some of the other platforms that we mentioned in our previous post. Mean time, they have been garnering an impressive array of clients, and support PostgreSQL, the world's most advanced open source database, and MySQL (now owned by Sun). Besides Amazon, Elastra partners with EnterpriseDB, the world's leading provider of enterprise-class products and services based on PostgreSQL, Postgres Plus and Postgres Plus Advanced Server.
Expect to hear more about them.
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